UserEvidence: Scaling Fast While Staying Authentic

Our first case study with Mark Huber was back when he was Head of Brand & Product Marketing at Metadata, where we worked together to make it one of the most recognizable brands in B2B. Now, as VP of Marketing at UserEvidence, Mark’s teamed up with us again to bring that same bold, cohesive look to his new company, helping UserEvidence build a brand that really stands out and supports their growth.

Q: Could you provide a brief description of UserEvidence?

Mark: UserEvidence helps B2B marketing teams at software companies capture proof points from their customer base. Think case studies, testimonials, product stats, ROI studies, competitive evidence, and research content. We help you tap into your customer base to create credible content that shows the real value of your product.

Q: What specific challenges were you looking to address at UserEvidence?

Mark: We needed to overhaul the brand—not just the logo and color palette but the entire identity. In B2B software, everything tends to look the same. I wanted our brand to truly stand out. On top of that, we needed to migrate our custom-built website and move it over to an actual CMS. We needed a more flexible and stable environment to quickly spin up new pages–without relying on our internal engineering for simple changes. From there, we haven’t stopped testing, iterating, and evolving the brand design. What I inherited in July 2023 couldn’t look more different from where we are today. I’m excited to keep pushing it even further.

Q: Why Algert?

Mark: I started working with Algert four years ago as one of their first clients. They’ve honestly spoiled me with the quality of their work. When I joined UserEvidence, I was tasked with leading a rebrand and website redesign within my first 45 calendar days that coincided with our Series A announcement.

There was only one agency I trusted to help me deliver such a big project on such a crazy timeline: Algert. I knew they could deliver the quality, speed, and iteration needed. They helped me knock it out of the park. That project proved to our co-founders at UserEvidence that Algert is the perfect creative partner for us. We’re lucky to work with them every day.

Mark Huber

Head of Brand & Product Marketing

"Between how quickly they can turn things around and the quality of their work – you can’t ask for a better creative partner."

Q: How does our team help your day-to-day?

Mark: The Algert team handles everything for us, design, branding, campaign support, web development, and big-swinging creative ideas. They make us look so good. Our bi-weekly calls with them are something we genuinely look forward to. They’ve been a huge part of our marketing success at UserEvidence. I can honestly say we wouldn’t have the brand we’re building today without them.

Jillian Hoefer

Director of Content Marketing

"The Algert team is the always-on engine that keeps our marketing programs running. They're not afraid to wade into the deep end with us on things both high-level creative, and ground-level tactical."

Q: What would you tell another marketing leader considering Algert?

Mark: It’s simple: stop reading this case study and book a call with them. I’ve worked with Algert for four years and can’t imagine working with any other creative agency. They’re great people—honest, fun, and incredibly good at what they do.